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ECI Annual Report 1999
ECI’s progressive shift towards better integrated activities brought significant results in 1999. While the promotional programmes boasted an increase of focus on innovative applications, the Environment and Communications programmes started providing industry with more effective tools for increasing awareness on copper’s benefits. ECI started positioning itself as an authoritative voice on copper at a European level, both with the institutions – by working closely with EMCI (Eurométaux Copper Industry) – and with consumer industries by suggesting novel joint activities.